Think Creatively, Build Things.

I’ve been working in Marketing & Startups for 8 compelling years.

If my professional experience were a Netflix show, it would look something like this:

• Season 1 - How to become a leader at a 500 fortune company?

• Season 2 - Fixing Mexican toilets at the click of a button

• Season 3- Launching scannable jewelry from $0 to $500k in 12 months

• Season 4 - Coming Soon...

Now, for the refreshing story that I promised...

Season 1. How to become a leader at a 500 fortune company?

In June 2012, I was a fresh graduate from International Marketing that just got rejected from the P&G’s Panama Program. So, I did what most millennials in desperate situations would do:

I found Unilever Future Leaders, an accelerated leadership program. About 20,000 people applied. Only a few got in, 31 to be exact, and I was one of those golden kids.

At a high-performance program, you get higher KPIs and access to a mentor; mine taught me 3 lessons that stood up with me till this day:

1. How to have an overachieving mindset.

2. Always have a plan B, C, and D ready.

3. Remove excuses from your lexicon.

Highlights of my time at UL include:

• Achieving the product's historical distribution by creating the first cross-promotion with a competitor.

• Growing national product sales by 11% by spotting an underserved city and creating a GTM strategy.

• Raising a product launch incremental turnover by 40% by leveraging business insights.

Two things happened that prevented me from becoming one of those Future Leaders. #1 A company restructure #2 I got bitten by the entrepreneurship bug…

Season 2. Fixing Mexican toilets at the click of a button

It all starts with an idea.

Ours was hiring services at the click of a button. From hiring a DJ to finding a plumber to fix your clogged toilet.

After interviewing +100 people, the data showed the market needs.

Monkier: A home maintenance platform that matched service providers with local demand.

I had a lot of fun leading a team of 7 extraordinary individuals to grow Monkier from an idea to:

• Helping +1,278 happy customers repair their homes/offices.

• Performing +3.4k services & generating $3.6M in revenue.

• Creating a network of +80 hardworking service providers.

After two years of growth, we hit a plateau, made two pivots that didn't work, and decided to close down.

It was one of the most complex decisions I've ever made, but I will be forever grateful for the lessons and skills I developed.

Season 3. Launching scannable jewelry from $0 to $500k in 12 months

Mementum is my second startup; we launched a completely new jewelry type on the market.

Often described as “black-mirror meets a locket”.

We embedded a really, really tiny unique QR Code into every piece of jewelry. The code can be scanned using your phone camera, allowing you to view, edit, or upload memories.

A video is always worth a thousand words, so take a peek:

I had a lot of fun launching and growing the brand from $0 to $500k in revenue within 12 months. Learning how to market Mementum's value proposition was a bold challenge.  

After a lot of blood, sweat, and testing later...

Discovered that experiential gift-giving videos resonated with our target audience (Gen Z). So, I developed a marketing strategy focused on organic product discoverability on TikTok & Instagram. 

Collaborated with +60 TikTok creators to produce gift-giving videos. Our campaigns achieved:

• +74M organic video views (yup, organic).

• 50k avg. website visits per month.

• A startling avg. CAC of $5.

A Few Alluring Examples:

Season 4. Coming Soon…

Season 4 is still in the making, I’m currently on a quest for my new adventure.

But, if you’ve made it this far, it means you’re intrigued, and hopefully, enjoyed my refreshing story.

So, if you are a creative individual that enjoys seeking inspiration in unexpected places, likes to envision the unlikely, and loves to create solutions that don’t exist..yet...

Let’s keep up with your preferred social (Instagram or LinkedIn)

Take a free tour over my portfolio👇

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Catch you on the flip side!

Kathia Marroquin